Monday 16 April 2018

ITV Hails Grand National Big Success

ITV's anchor, Ed Chamberlain hailed the Grand National a success after achieving 8.5 million viewers.   

He said:  “It’s something else and I loved it,” he reflected on Monday. “I thought Aintree and the Jockey Club – Grant Rowley, Jessica Dalgliesh and John Baker and his team did an amazing job.

"The opening ceremony, with the Red Devils, Laura Wright and the military, gave the meeting real gravitas and it felt really special – bigger and better than last year, which I loved.”

"I’ll be brutally honest,” he said. “We were going into the dark last year. It was good but this year felt so much better – everything about it. 

"My favourite thing of the whole week is down at the start, it was something I was adamant should be brought in and I love those shots. Hopefully it takes people right to the heart of it, which is what we’re trying to do.

“From the moment we went on air on Thursday it was very much building to 5.15pm on Saturday. We tried to make sure that by 5pm everyone was aware of all the different stories in the race and I think we did that well.”

Peak viewing figures for Grand National day

2018 (ITV) – 8.5 million 
2017 (ITV) – 8.2 million 
2016 (C4) – 10 million 
2015 (C4) – 8.8 million

Chamberlin said: “I’m always hoping for more and probably wouldn’t be happy with 11 million but the fact is that 8.5 million in the modern age is still pretty good.

"The Grand National is an enigma – you had seven million watching Don’t Push It in 2010 and then ten million watching Rule The World in 2016. When I saw the sunshine on Saturday morning I was one person who was cursing, but that’s no excuse. 

"I can’t control that but, for me, that was the biggest and best television show in my 20 years of presenting, and to get a 60 per cent share is fantastic.”